Coca-Cola's Water Sustainability Initiatives

Some analysts felt that the initiatives adopted by Coca-Cola were the need of the hour and such private sector expertise and interests could make real contributions to sustainable development. They felt that the company had set an example for other organizations to follow.

While its water sustainability initiatives earned Coca-Cola accolades from its collaboration partners and certain quarters, it failed largely to impress its critics. Despite several efforts by the company, it continued to face criticisms from several quarters...

As of 2008, Coca-Cola had successfully carried out its sustainable water management initiatives in 20 countries of Africa, Asia, Latin America, and the Middle East. In June 2007, the company had improved its water use efficiency by 18.6 percent and in the last five years, the company had decreased water consumption for beverage production by 5.6 percent. The company also planned to recycle all the water it used in its manufacturing processes and return it to the environment by 2010...