Wal-Mart's Sustainability Initiative - The Packaging Scorecard

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Case Details:

Case Code : BECG097
Case Length : 17 Pages
Period : 2006-2009
Pub Date : 2009
Teaching Note :Not Available
Organization : Wal-Mart Stores Inc.
Industry : Retail
Countries : USA

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Excerpts Contd...

The Criticism

The Packaging Scorecard drew criticism from some analysts who were of the opinion that Wal-Mart had launched it not so much because of its commitment to sustainability but to tap the growing market for green products.

They opined that in developed countries, consumer awareness about protecting the environment from harmful substances had increased in the last four-five years. A growing number of consumers had started using green products...

The Road Ahead

Business Ethics Case Studies | Case Study in Management, Operations, Strategies, Business Ethics, Case Studies

In October 2008, Wal-Mart announced that it had made some improvements in the Package Modeling Software. According to Thomas Velardo, IT Publications Editor with Thumbprint, "We have made some really huge improvements to the Package Modeling software. Back in February 2008, the Package Modeling software mirrored what was available through the scorecard. You had to fill out a scorecard and set up a list of packages you would make comparisons with. The new version of Package Modeling is a lot more powerful. It lets you do comparisons on the fly and makes the management of those packages a lot easier." ...


Exhibit I: Financial Summary of Wal-Mart (2005-09)
Exhibit II: Stock Price Chart of Wal-Mart (June 2004 - May 2009)
Exhibit III: Wal-Mart - Retail Divisions
Exhibit IV: Wal-Mart's Sustainability Goals
Exhibit V: Home Page of the Website (Www.Scorecardlibrary.Com)
Exhibit VI: Web Page of the Online Demonstration of the Packaging Scorecard
Exhibit VII: Sustainability Appeal from Wal-Mart in Some Countries


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