Coca-Cola India's Corporate Social Responsibility Strategy
| Case Code: BECG093 Case Length: 24 Pages Period: 2002-2008 Pub Date: 2009 Teaching Note: Available |
Price: Rs.500 Organization: Coca-Cola Company Industry: Consumer Packaged Goods, Beverages Countries: India Themes: Environmental Sustainability, Sustainability Management Structure, Sustainability Reporting, Supply Chain Issues |
Abstract Case Intro 1 Case Intro 2 Excerpts
Background Note
The Coca-Cola drink, popularly referred to as 'Coke', is a kind of cola, a sweet carbonated drink containing caramel and other flavoring agents. It was invented by Dr. John Smith Pemberton (Pemberton) on May 8, 1886, at Atlanta, Georgia, in USA. The beverage was named Coca-Cola because at that time it contained extracts of Coca leaves and Kola nuts.
Pemberton later sold the business to a group of businessmen, one of whom was Griggs Candler (Candler). By 1888, several cola brands were in the market competing against each other. Candler acquired these businesses from the other businessmen and established Coca-Cola in 1892...
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