A Note on Consumer Spending Patterns in India
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In 1991, the average Indian spent on 8 product categories, where as in 2007 the number of categories increased to 17, and included mobile handsets, gifts, and durables, among others.
1] Agency Faqs, “Consumers Indulge in Lifestyle Spends Reveals KSA Consumer Outlook 2005,” http://www.agencyfaqs.com, February 28, 2005.
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