Aldi: A Low-Cost Retail Giant's Distinctive Business Practices
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The Land of the Hard Discounter Contd...
Aldi was known for its 'no-frills' style of retailing, which offered customers low prices and nothing else. The company managed to keep prices low with a low cost business model that eliminated all unnecessary expenses and passed on the savings to the customers.
When the Second World War broke out in 1939, both the brothers were called up for military duty. After the war ended in 1945, they returned home to take over their mother's store. In the post-war years, the brothers expanded the business rapidly. In 1948, soon after the German currency reform, the Albrechts incorporated their grocery business as the Albrecht Discount Company. At this time, the company had 13 stores in the Ruhr Area of Germany.12...
11] "The Next Wal-Mart?"BusinessWeek, April 26,
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