Li Ning: Brand Growth and Excellence in China

  
Case Studies | Case Study in Business, Management

ICMR HOME | ICMR Case Collection

To download Li Ning: Brand Growth and Excellence in China  case study (Case Code: BSTR207) click on the button below, and select the case from the list of available cases:



Current Exchange Rates
INR 300.00 = USD ($),
                 = GBP (£),
                 = EURO (€)
Currency data courtesy coinmill.com
INR is INDIAN RUPEES (Rs.)


» Business Strategy Case Studies
» ICMR Case Study Collection
» ICMR Home
» Mini Cases on Business Strategy
» Micro Cases on Business Strategy
» View Detailed Pricing Info
» How To Order This Case
» Business Case Studies

Google
Webicmrindia.org
My stat-


Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

To Purchase IBSAT 2008 Bulletin & Application Form
Click Here

Case Details:

Price:
Case Code : BSTR207 For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Rs. 25 for Shipping & Handling Charges

Themes

---
Case Length : 14 Pages
Period : 1989-2006
Organization : Li Ning Company Limited
Pub Date : 2006
Teaching Note : Not Available
Countries : China
Industry : Sports Goods

Abstract:

This case is about Li Ning Company Limited (LNCL), a leading manufacturer and marketer of sports goods in China. LNCL sells its products under the brand name 'Li Ning'. The case highlights the various business strategies adopted by LNCL to sustain itself in the rapidly growing and highly competitive Chinese sports goods market. Founded by Li Ning, a renowned Chinese gymnast, LNCL quickly became one of China's leading sports goods brands. The case also discusses LNCL's branding strategy, distribution and promotional strategies, and the future challenges it faces to retain its market share in the Chinese sports goods market against multinational rivals like Nike and Adidas."

Issues:

»  Understand the dynamics of the Chinese sports goods market
» Understand the strategies adopted by a local Chinese sports goods manufacturer as it competes with multinational giants and domestic manufacturers

Contents:

  Page No.
Introduction 1
Li Ning - China's Sports Icon 2
Establishment of Li Ning Company Limited 3
Growth of LNCL 4
Product and Branding Stratagies 5
Distribution Stratagies 7
Future Challenges 8
Exhibits 10

Keywords:

Marketing strategy, Li Ning, China, Sports goods market, Athletic shoes, Sportswear, 2008 Beijing Olympic Games, Asian Games, Sponsorship, Retail stores, Adidas, Nike, Brand management and loyalty, Yao Ming, National Basketball Association (NBA)

Li Ning: Brand Growth and Excellence in China - Next Page>>

 

Case Studies Links:- Case Studies, Mini Case Studies, Micro Case Studies, Simplified Case Studies.

Other Case Studies:- Multimedia Case Studies, Cases in Other Languages.

Business Reports Link:- Business Reports.

Books:- Text Books, Work Books, Case Study Volumes.