PSA Peugeot Citroen - Strategic Alliances for Competitive Advantage

  
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Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Case Details:

Price:
Case Code : BSTR211 For delivery in electronic format: Rs. 400;
For delivery through courier (within India): Rs. 400 + Rs. 25 for Shipping & Handling Charges

Themes

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Case Length : 22 Pages
Period : 1966-2006
Organization : PSA Peugeot Citroën
Pub Date : 2006
Teaching Note : Available
Countries : France, Western Europe
Industry : Automobile

Abstract:

PSA Peugeot Citroën is the fourth largest automobile manufacturer in the world.

The case discusses the strategic alliances and joint ventures that the company has entered into.

The case throws light on some of the issues concerning these alliances and the benefits that the company has gained from the alliances.

It also discusses the challenges that the company faces and its future prospects.

Issues:

» To analyze the concept of strategic alliances
» To understand the possible advantages of strategic alliances
» To highlight the benefits and costs of strategic alliances in the automobile industry

Contents:

  Page No.
Introduction 1
Background Note 2
Forging Alliances 4
The Rationale Behind the Alliances 7
Going it Alone 9
Challenges 9
Outlook 10
Exhibits 12

Keywords:

PSA Peugeot Citroen, Strategic Cooperation, Alliances, Joint venture, Collaboration, Renault, Fiat, Ford, Toyota, BMW, Mitsubishi, Technology, Cars, Western Europe

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