Bajaj Auto Ltd.: Overtaken in the Indian Scooter Market
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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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» Examine the evolution of an industry -- specifically, the Indian two-wheeler
industry -- over time, and the challenges faced by the dominant players with the
industry being liberalized and opened up to competition.
Bajaj Auto, Bajaj scooters, Indian scooter market, Trends in the scooter market, Coping with changing trends, Demand shifts, Changing tastes
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