Indiagames Ltd: Mobile Games and Beyond
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Case Details: |
Price: |
| Case Code |
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BSTR218 |
For delivery in electronic format: Rs. 400;
For delivery through courier (within India): Rs. 400 + Rs. 25 for Shipping & Handling Charges
ThemesGrowth Strategy |
Strategic Alliances
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| Case Length |
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22 Pages |
| Period |
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1999-2006 |
| Organization |
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Indiagames Ltd |
| Pub Date |
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2006 |
| Teaching Note |
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Not Available |
| Countries
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India |
| Industry |
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Media,
Entertainment, and
Gaming
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Abstract:
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The case study traces the transformation of Indiagames Ltd, one of the top five
mobile game development companies in the world, from a multimedia training
center to a global leader in game development.
It describes how the company
marketed its products, and also discusses the strategic partnerships and
alliances that the company entered into, in order to sustain its competitive
edge.
The case also discusses the challenges that the company faces in game
development and marketing, and ends with a brief discussion on the company's
future prospects.
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Issues:
» Learn more about the global and Indian mobile gaming industry
» Identify the various options available for growth for a startup company in a
developing market, and appreciate the importance of having the right investors,
entering into the right partnerships and alliances, and choosing the right
markets
» Gain insights into the challenges faced by companies operating in fast-evolving, high technology, people-intensive industries in general, and the mobile gaming industry in particular
Contents:
Keywords:
Mobile gaming, Indiagames, Indian mobile game industry, Strategic alliances
in gaming industry, Marketing mobile games, Strategic investment, TOM
Online, Multiplayer games, Console games, Gaming competitions, CISCO,
Macromedia Flash
Indiagames Ltd: Mobile Games and Beyond
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