Tata Motors and Fiat Auto: Joining Forces

Case Code: BSTR248
Case Length: 24 Pages
Period: 2006
Pub Date: 2007
Teaching Note: Available

Price: Rs.400
Organization: Tata Motors, andFiat Auto
Industry: Auto and Ancillaries
Countries: India
Themes: Mergers, Acquisitions, Strategic Alliances

Abstract Case Intro 1 Case Intro 2 Excerpts

Abstract

Tata Motors (TM) and Fiat Auto S.p.A (Fiat) are large auto manufacturers. The case describes the transformation of TM from a commercial vehicle manufacturing company to a leading passenger car company in India, and its forays into global markets.

It also details the growth of Fiat, the problems the company faced, and the strategies it adopted to tackle these problems.

The case then talks about the alliance between the two companies, and the benefits and costs from the alliance for each company. The case ends with a brief discussion on the future prospects of the alliance.

Issues

The case is structured to achieve the following teaching objectives

Gain insights into the developments in the Indian and global auto industry
Analyze the turnaround strategies of TM and Fiat, and the compulsions behind the formation of the alliance between the two companies
Understand the importance of alliances in the global automobile industry

Tata Motors And Fiat Auto: Joining Forces

Advantages of the Alliance

Threats

Outlook

Exhibits