Wal-Mart and the Indian Retail Sector
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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Abstract:
This case discusses Wal-Mart's proposed entry into India in partnership with a
diversified Indian company Bharti Enterprises. Wal-Mart planned to operate under
two formats - one a cash and carry wholesale outfit and another retail outlet
franchised to Bharti. The case talks about the details of the tie-up between
Wal-Mart and Bharti. It also talks about the retail scenario in India, and
touches upon the operations of some of the major Indian and foreign companies
operating in retail. The arguments for and against Wal-Mart's entry into India
are also presented. It concludes with a question of whether or not the political
dynamics in India would allow the entry of Wal-Mart.
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Issues:
» To examine the issues in the possible entry of a major global retailer into
one of the fastest growing retail sectors in the world
» To study the details of the tie-up between the foreign retailer and its Indian
partner
» To examine the nature of the Indian retail sector with special reference to
the different companies operating therein
» To understand and appreciate the role and influence of political factor on
economic decisions
» To study the possible impact of the entry of the foreign retailer on the small
local businessmen
Contents:
Keywords:
Wal-Mart Stores Inc., Bharti Enterprises, Joint Venture ,
Wholesale cash and carry, Franchise, Retail sector, Metro AG, Shoprite Holdings
, Reliance Fresh, Future Group , Aditya Birla, Foreign Direct Investment
Will It, Won't It...
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