Logan: Renault's Low Cost 'World Car'
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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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It also discusses the launch of the Logan and the subsequent events, which resulted in Renault developing a new version of the car for Western Europe. The case concludes with an analysis of Logan's prospects, with special reference to potential competition.
» To examine the strategic reasons behind a major auto company's decision
to manufacture a low cost car for developing markets.
Logan, Renault SA, Automobile Dacia SA, World Car, Project X90, Low cost manufacturing, Central and Eastern Europe, Emerging Markets, Design-to-cost approach, EuroNCAP, Volkswagen, Toyota, Automobile safety, Market saturation, Mahindra & Mahindra.
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