Volkswagen's Acquisition of Skoda Auto: A Central European Success Story
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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
The steps VW took to transform Skoda are discussed in this case. The case talks about the various dimensions of the transformation, including the HR aspects, the production improvements, new products launches, and image building initiatives. It concludes with a discussion of Skoda's role and position in VW's business portfolio, and the company's future prospects.
» To examine the transformation of a company based in a former communist country into a well established brand in Western Europe
Skoda Auto, Volkswagen AG, Audi, Czech Republic, Central and Eastern Europe, Acquisition, Tandem Management, New Product Development, Image Building, Quality Management, Octavia, Fabia, Superb, Emerging markets.
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