Ratan Tata: Leading the Tata Group into the 21st Century

            
 
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Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.



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Case Details:

Price:

Case Code : BSTR284 For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Rs. 25 for Shipping & Handling Charges

Themes

International Business Strategy | Restructuring | Leadership
Case Length : 19 Pages
Period : 1991-2008
Pub Date : 2008
Teaching Note : Not Available
Organization : Tata Group
Industry : Conglomerate
Countries : India

Abstract:

Ratan Tata is widely recognized as the person responsible for transforming the Tata Group, a large India-based conglomerate, from an unwieldy collection of businesses into a relatively more nimble group of companies better prepared to take advantage of opportunities. The case discusses Ratan Tata's early days at the Tata Group and his attempts to change the processes, people and work culture at the Group companies. It explains the steps that he took in order to inject professionalism in the Group. It briefly examines the two directions for growth - innovation and globalization - that he chose for the Group companies.

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The case then describes his vision, risk-taking ability and high ethical standards. The case ends with a brief discussion on the Group's future.

Issues:

Learn about the characteristics of a leader.

Appreciate the attempts made by a Group head to revive the Group companies in the face of challenges posed by a dynamic business environment.

Know more about the initiatives taken by Ratan Tata to professionalize the Tata Group

Analyze the future prospects for the Group

Contents:

  Page No.
Introduction 1
The Early Days 2
A Change Agent 3
A Risk Taker 6
Value Driven 7
What Next? 8
Exhibits 10

Keywords:

Ratan Tata, Leadership, Change Agent, Tata Group, Product development, Attitude toward risk, Globalization, Business transformation, Turnaround, Business Ethics

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