The Carrefour and Tesco Swap Deal
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Case Details: |
Price: |
| Case Code |
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BSTR285 |
For delivery in electronic format: Rs.
300;
For delivery through courier (within India): Rs. 300 + Shipping & Handling Charges extraThemes
International Business | Globalization Business |
| Case Length |
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14 Pages |
| Period |
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1989-2005 |
| Pub Date |
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2008 |
| Teaching Note |
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Not Available |
| Organization |
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Carrefour,
Tesco |
| Industry |
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Retail |
| Countries
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Taiwan, Czech
Republic, Slovakia |
Abstract:
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The case discusses stores swap between two of the top
retailers in the world, Tesco and Carrefour, in the Czech Republic, Slovakia,
and Taiwan. In Taiwan, Carrefour was among the leading retailers. But in the
Czech Republic and Slovakia, Carrefour was not able to gain market share. Tesco,
on the other hand, was in a strong position in the Czech Republic and Slovakia,
but its Taiwanese operations were not doing well. The case details the swap
agreement between the two companies, according to which Tesco agreed to take
over 11 of Carrefour's stores in the Czech Republic and Slovakia, and Carrefour
agreed to take over six stores of Tesco in Taiwan.
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The case also discusses the problems Tesco
faced with the Slovakian part of the deal and concludes with a
discussion on the future prospects of Tesco in the Czech
Republic and that of Carrefour in Taiwan.
Issues:
» Study the international expansion strategies of Carrefour
and Tesco.
» Understand the reasons behind Tesco and Carrefour deciding to swap some of
their stores.
» Analyze the reasons for Carrefour's success in Taiwan and Tesco's success in
the Czech Republic and Slovakia
Contents:
Keywords:
Carrefour, Tesco, Taiwan, Czech Republic, Slovakia, Retail
Industry, Hypermarkets, Stores Swap, Local partners, Antimonopoly Office
Tesco and Carrefour Swap Stores
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