Vodafone Exits Japan
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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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International Business | Globalization Business
Vodafone, a UK-based mobile telecommunication company,
entered the Japanese cellular market after it acquired a 26 percent stake in
J-Phone, through the acquisition of Airtouch. J-Phone was the third largest
player in the Japanese cellular market. Vodafone went on to acquire a
controlling stake in J-Phone in 2003. The case details the problems that
Vodafone faced in the country due to competition from local players like NTT
DoCoMo and KDD, who provided better services and a superior range of handsets,
and due to a delay in its rolling out 3G services. It attempts to analyze the
reasons for Vodafone's poor performance in the Japanese market.
It concludes with a brief discussion on
Vodafone's agreement with SoftBank under which it can continue
to have access to one of the most developed cellular markets in
» Study the mobile phone industry in Japan.
» Understand Vodafone's operations in Japan.
» Analyze the reasons for Vodafone's failure in Japan.
Vodafone, Japan, SoftBank, NTT DoCoMo, KDDI, J-Phone, NEC
Corporation, Listing fees
Vodafone Bids Sayonara
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