Vodafone Exits Japan
|
|
ICMR HOME | Case Studies Collection
To download Vodafone Exits Japan case study
(Case Code: BSTR286) click on the button below, and select the case from the list of available cases:
OR
Pay through PayPal
|
» Business Strategy Case Studies
» Case Studies Collection
» Business Strategy Short Case Studies
» View Detailed Pricing Info
» How To Order This Case
» Business Case Studies
» Case Studies by Area
» Case Studies by Industry
» Case Studies by Company
Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
|
Case Details: |
Price: |
| Case Code |
: |
BSTR286 |
For delivery in electronic format: Rs.
300;
For delivery through courier (within India): Rs. 300 + Rs. 25 for Shipping & Handling ChargesThemes
International Business | Globalization Business |
| Case Length |
: |
15 Pages |
| Period |
: |
1999-2006 |
| Pub Date |
: |
2008 |
| Teaching Note |
: |
Not Available |
| Organization |
: |
Vodfaone |
| Industry |
: |
Telecom and
Broadband
|
| Countries
|
: |
Japan |
Abstract:
|
Vodafone, a UK-based mobile telecommunication company,
entered the Japanese cellular market after it acquired a 26 percent stake in
J-Phone, through the acquisition of Airtouch. J-Phone was the third largest
player in the Japanese cellular market. Vodafone went on to acquire a
controlling stake in J-Phone in 2003. The case details the problems that
Vodafone faced in the country due to competition from local players like NTT
DoCoMo and KDD, who provided better services and a superior range of handsets,
and due to a delay in its rolling out 3G services. It attempts to analyze the
reasons for Vodafone's poor performance in the Japanese market.
|
|
It concludes with a brief discussion on
Vodafone's agreement with SoftBank under which it can continue
to have access to one of the most developed cellular markets in
the world.
Issues:
» Study the mobile phone industry in Japan.
» Understand Vodafone's operations in Japan.
» Analyze the reasons for Vodafone's failure in Japan.
Contents:
Keywords:
Vodafone, Japan, SoftBank, NTT DoCoMo, KDDI, J-Phone, NEC
Corporation, Listing fees
Vodafone Bids Sayonara
- Next Page>>
|
