Alibaba: Competing in China & Beyond
» Business Strategy Case Studies
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
The case highlights how Ma successfully competed with foreign e-commerce companies like eBay Inc. (eBay) by establishing a rival website, Taobao.com, in the online auctions market. However, Alibaba lagged behind in the Chinese web search market despite acquiring Yahoo! China's operations in 2005. Moreover, with Baidu.com (Baidu), China's leading search engine announcing its plans to foray into the rapidly growing e-commerce market in 2008, the competition was expected to intensify for Alibaba. After a successful IPO, the company was preparing to strengthen its competitive position in China and also to provide tough competition to other Internet and e-commerce companies in the global arena.
» Understand the issues and challenges faced by a Chinese
Internet/e-commerce company in growing its business.
Competition, Strategy, Business model, Innovation, Entrepreneur, Market leader, Global expansion, e-commerce, Small and Medium Enterprises, B2B, B2C, C2C, Web search market, Initial Public Offering , Alibaba, Taobao, eBay, Baidu, Google, China
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