IKEA: The Japanese Misadventure and Successful Re-entry
|
|
ICMR HOME | Case Studies Collection
To download IKEA: The Japanese Misadventure and Successful Re-entry case study
(Case Code: BSTR289) click on the button below, and select the case from the list of available cases:
OR
Buy With PayPal
|
» Business Strategy Case Studies
» Case Studies Collection
» Business Strategy Short Case Studies
» View Detailed Pricing Info
» How To Order This Case
» Business Case Studies
» Case Studies by Area
» Case Studies by Industry
» Case Studies by Company
Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
Chat with us
Please leave your feedback
|
Case Details: |
Price: |
| Case Code |
: |
BSTR289 |
For delivery in electronic format: Rs.
300;
For delivery through courier (within India): Rs. 300 + Shipping & Handling Charges extraThemes
International Business | Globalization Business |
| Case Length |
: |
18 Pages |
| Period |
: |
2002-2008 |
| Pub Date |
: |
2008 |
| Teaching Note |
: |
Not Available |
| Organization |
: |
IKEA |
| Industry |
: |
Retail |
| Countries
|
: |
Japan |
Abstract:
|
The case discusses in detail Sweden-based furniture retailer, IKEA's
re-entry into the Japanese market and the strategies it adopted on its re-entry.
IKEA first entered Japan in 1974 through a joint venture with a Japanese company
as a part of its plans to expand globally. It exited from the country in 1986,
after failing to develop a significant presence. IKEA decided to re-enter the
market in 2002, and the second time around, it conducted a thorough study of the
markets and visited several Japanese homes to understand their requirements
better. IKEA then formulated its strategy for the Japanese market based on
'small space living', and brought in products that were suitable to the Japanese
-storage boxes, sofa beds, two-seater sofas, etc.
|
|
As of 2008, IKEA operated through three stores in the country. The case discusses in detail, store and employee management, localization, and promotional strategies adopted by IKEA in Japan, and concludes with a discussion on possible challenges it could face in the country.
Issues:
» Understand the furniture retail market in Japan
» Understand the reasons for IKEA's exit from Japan
» Study the factors that shaped IKEA's re-entry into Japan
» Analyze some of IKEA's strategies in Japan
Contents:
Keywords:
Globalization, Business environment, Localization, Store management, Product design, Promotion, Furniture industry, Furniture retail, Privately held business, Family owned company, IKEA, Japan
IKEA Gives Japan another Try
- Next Page>>
|
