Base of the Pyramid Protocol & How the Solae Company Tested it in India
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Case Details: |
Price: |
| Case Code |
: |
BSTR292 |
For delivery in electronic format: Rs.
300;
For delivery through courier (within India): Rs. 300 + Shipping & Handling Charges extraThemes
Business Model |
| Case Length |
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15 Pages |
| Period |
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2006-2008 |
| Pub Date |
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2008 |
| Teaching Note |
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Not Available |
| Organization |
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The Solae Company |
| Industry |
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Food and Beverage |
| Countries
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India, Global |
Abstract:
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This case discusses the involvement of Solae, a joint venture
of DuPont and Bunge Ltd, in implementing the Base of the Pyramid (BoP) Protocol.
DuPont was one of the first companies to extend its support to the BoP Protocol
when it was launched in the early 2000s. After the BoP Protocol was tested
successfully by SC Johnson in Kenya, it was tested in India by Solae. The team
consisted of employees of Solae, development professionals from a local NGO, and
two members from SC Johnson's project in Kenya. They tested the Protocol in
Hyderabad and in a rural location near Hyderabad. All the three stages of the
Protocol were tested in the community, and it resulted in the formation of
cooperatives engaged in providing catering services.
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The case also provides a detailed theoretical background of the BoP Protocol to facilitate discussion and analysis.
Issues:
» Understand the concept of Base of the Pyramid.
» Understand different phases in the BoP Protocol and examine its implications.
» Understand how following the BoP Protocol could enable business model
innovation.
» Understand the challenges faced by MNCs in tapping the BoP segment and explore
strategies these companies can adopt to target the BOP segment.
» Analyze Solae's efforts towards creating mutual value.
Contents:
Keywords:
Base of the Pyramid (BoP), BoP Protocol, Business model
innovation, Sustainable development, Mutual value creation, Capability
development, Entrepreneurship development, Corporate Social Responsibility,
Enterprise creation, Solae, DuPont
Base of the Pyramid Protocol & How the Solae Company Tested it in India
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