Tata Motors' Acquisition of Jaguar and Land Rover

            
 
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Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.



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This case won the second runner up prize in the John Molson Case Writing Competition 2008, organized by the John Molson School of Business, Concordia University, Montreal, Canada.

Case Details:

Price:

Case Code : BSTR313 For delivery in electronic format: Rs. 500;
For delivery through courier (within India): Rs. 500 + Rs. 25 for Shipping & Handling Charges

Themes

Globalization/ Standardization/ Localization/ Cultural issues
Case Length : 18 Pages
Period : 2007-2008
Pub Date : 2009
Teaching Note : Available
Organization : Tata Motors, Jaguar, Land Rover, and Ford Motors
Industry : Automobiles
Countries : India/UK/US

Abstract:

In June 2008, India-based Tata Motors Ltd. announced that it had completed the acquisition of the two iconic British brands - Jaguar and Land Rover (JLR) from the US-based Ford Motors for US$ 2.3 billion. Tata Motors stood to gain on several fronts from the deal. One, the acquisition would help the company acquire a global footprint and enter the high-end premier segment of the global automobile market. After the acquisition, Tata Motors would own the world's cheapest car - the US$ 2,500 Nano, and luxury marquees like the Jaguar and Land Rover. Though there was initial skepticism over an Indian company owning the luxury brands, ownership was not considered a major issue at all.

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According to industry analysts, some of the issues that could trouble Tata Motors were economic slowdown in European and American markets, funding risks, currency risks etc.

Issues:


Understand the role of acquisition as a growth strategy.

Examine Tata Motors' inorganic growth strategy.

Examine the rationale behind Tata Motors' acquisition of Jaguar and Land Rover.

Understand the advantages and disadvantages of cross-border acquisitions.

Understand the need for growth through acquisitions in foreign countries.

Contents:

  Page No.
Acquisition of British Icons 1
British Marques under Ford 2
Ford Sells JLR 4
The Deal 5
The Benefits 6
The Challenges 7
The Road Ahead 8
Exhibits 10

Keywords:

Tata Motors, Ford, Jaguar, Land Rover, JLR, Merger Synergies, Acquisition, Acquisition Structure, Global automobile market, Sub-prime crisis, Automobile Brands, Cross Border Acquisition, Special Purpose Vehicle, Merger Integration, New Products Pipeline

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