The Success of Slumdog Millionaire: An Opportunity for the Indian Cinema Industry?

            
 
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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.



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Case Details:

Price:

Case Code : BSTR331 For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Rs. 25 for Shipping & Handling Charges

Themes

Business Model Transformation / Innovation
Case Length : 21 Pages
Period : 2008 - 2009
Pub Date : 2009
Teaching Note : Available
Organization : Not Applicable
Industry : Media and Entertainment
Countries : India /US

Abstract:

Slumdog Millionaire, is a movie directed by Danny Boyle, a British director based on the story of an Indian boy raised in the slums of Mumbai, India who participates in a popular game show Who Wants to be a Millionaire? and wins it, through sheer luck. The story is based in an Indian background with predominantly Indian cast and crew. The movie won eight Oscars and several other awards in international platforms, pushing the Indian cinema industry into the spotlight. The case details the history of Indian cinema industry and examines its opportunities and challenges. It analyzes whether or not the success of Slumdog Millionaire could lead to significant opportunities for the Indian cinema industry.

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Issues:


Study the historical background and evolution of the Indian cinema industry.

Evaluate the reasons for the success of Slumdog Millionaire.

Discuss whether the success of Slumdog Millionaire could provide significant opportunities for the Indian cinema industry.

Examine the opportunities and challenges for the Indian cinema industry.

Contents:

  Page No.
Introduction 1
Background Note 2
The Indian Cinema Industry - Opportunities and Challenges 5
The Opportunities 6
The Challenges 7
The Movie - Slumdog Millionaire 9
Can Bollywood Produce More 'Slumdogs'? 12
Exhibits 13

Keywords:

Slumdog Millionaire, Bollywood, Oscars, Academy Awards, Danny Boyle, BAFTA Awards, Indian cinema industry, Indian entertainment market, Media and Entertainment industry, Technological Development, Innovation, Home Entertainment, Film Financing, Piracy, Copyright Violations, Intellectual Property (IP) rights, A R Rahman

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