Domino's Pizza - Strategies to Tackle Global Economic Slowdown
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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
The case discusses in detail the growth strategies adopted by some of the master franchises of Domino's - Domino's Pizza Group Limited (DPG) in the UK and Ireland, Domino's Pizza Enterprises (DPE) in Australia and New Zealand, and Domino's Pizza India Limited (DPIL) in India, Sri Lanka and Bangladesh, during the global economic slowdown in 2008.
Domino's Pizza, Recession Resistant, Franchise-only Business Model, Recessionary Environment, US Fast Food Industry, Global Economic Slowdown, Downturn, International sales, Master Franchise Model, Franchise Format, Domino's Pizza Group, Domino's Pizza Enterprises Limited, Domino's Pizza India Limited, Promotional Campaigns, Pizza Mania Campaign, 30 minutes Promise, Variable Funding Notes, The Big Taste Bailout, Secretary of Taste, American Legends, Same-store Sales
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