Toyota: The Once-in-a-Century Challenge
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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
Akio immediately announced a slew of measures to bring the company back to profits. According to him, the industry was going through a ‘once-in-a-century transformation' and thus he wanted to break from the past to provide a solution for this ‘once-in-a-century challenge'. The case study discusses some of the measures taken by Akio and also discusses the challenges that he faced in bringing Toyota back into profits. While many analysts felt that Toyota would bounce back, some analysts expressed doubts over whether Akio would be able to manage a turnaround and pull the company out of the crisis. Some insiders were also worried that the selection of a member of the founding family as President might lead to disunity within the company.
» Examine some of the reasons for the problems faced by Toyota in 2009.
Transformation, Turnaround strategy, Crisis management, Leadership, Change management, Business strategy, Toyota Production System (TPS), Toyota business model, Lean manufacturing system, Emerging markets, Product strategy, Genchi genbutsu, Just-in-Time (JIT), Jidoka, Global competitiveness, Sustainable growth, Cost reduction, Regional autonomy, Global automotive industry, Toyota
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