Google's Problems in China (B)
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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
The company remained second to Baidu in the local search engine market. Google's other services like YouTube, Blogger, and Picasa were also blocked. By the end of 2009, Google realized that its website was being attacked and the attacks originated in China. Google also found that Gmail accounts of some of the advocates of human rights in China were broken into. In January 2010, Google reported that its corporate infrastructure had been subjected to a targeted attack from China and announced that it would not censor its results any more and was ready to shut down its Chinese operations, if required. The case discusses in detail, Google's operations in China and the events leading to its decision to stop censoring the search results. It also examines the impact of this decision on Google's operations in China.
» Understand the business and regulatory problems faced by multinational companies in China.
Google Inc., Internet Freedom, Goojje, Cyber Attacks, Phishing, YouTube, Privacy Rights, Filtering Software, Global Search Engine Market, Filtering Search Results, Tiananmen Square, Digital Marketing, Global Communications, Chinese Regulations, Tracking GhostNet