Lego – Turnaround through Disciplined Innovation




Case Details Case Introduction 1 Case Introduction 2 Case Excerpts

Abstract

The case “Lego – Turnaround through Disciplined Innovation” talks about Lego A/S’s (Lego) efforts in coming up with innovative products in the highly competitive global toy market. The case begins with the history of Lego and the evolution of its most innovative and successful products.

ThLater, it discusses the challenges faced by the company in the 1990s and its innovation efforts, under the leadership of Poul Plougmann. The case dwells in detail on the reasons for the market failure of its new products and the resultant financial crisis.

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Issues

The case is structured to achieve the following teaching objectives:

  • To comprehend the innovation strategy of a niche player
  • To realize the need for discipline and focus in innovation
  • To recognize the importance of understanding customer needs and preferences
  • To grasp the need to spot unexplored market segments and develop products catering to them
  • To understand new methods of innovation such as crowdsourcing

Contents
Introduction
Background Note
Lego's Travails With Innovation
The Reasons For The Failed Innovation
Putting Lego Back On Track
Fine-Tuning Innovation Processes
Innovation Through Crowdsourcing And Open Innovation
Finding The Blue Ocean Markets
Outlook
Exhibit

Keywords

Lego, Lego Brick, Innovation, Crowdsourcing, Innovation Matrix, New Product Development, Open Innovation, Blue Ocean, Toys, Games, Market Research, Digital Play, Disruptive Innovation, Mindstorms, Lego Architecture

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