The case “FlixMobility: Shaping the Future of Mobility” talks about the factors that helped Germany-based FlixMobility GmbH (FlixMobility) emerge as Europe’s leading mobility provider. The case starts out with a brief history of FlixMobility. It then describes its unique business model, which combined digital technology with a traditional transportation company. The case also touches upon the growth of the company in Europe and other countries through partnerships, launch of new subsidiaries and acquisitions. It then describes the company’s quest to become a complete mobility provider by diversifying into railway services. The case also highlights the challenges faced by the company both in the US and in Europe.
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The case is structured to achieve the following teaching objectives:
Analyze the Business model used by an intercity bus company to expand its business.
Identify the strategies used by an intercity bus company to achieve competitive advantage through differentiation.
Appreciate the importance of having the right investors, entering into the right partnerships and alliances, and choosing the right markets for a new service.
Analyze the role played by technology in enabling a company to re-define a traditional industry model to achieve success.
Analyze the need for a diversification strategy in the transportation industry.
Examine the challenges faced by a company with a unique business model.