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Case Code: BSTR577
Case Length: 13 Pages 
Period: 2010-2019   
Pub Date: 2019
Teaching Note: Available
Price: Rs.400
Organization : Venmo, LLC
Industry :-
Countries : US
Themes: Mobile Payment/Peer-to-Peer payments/Millennial payment/Digital payments/Social Media/Financial Inclusion/P2P payment transfer system/Mobile Payment Service
Case Studies  
Business Strategy
Marketing
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Venmo: A Mobile Payment Service Targeted at Millennials in the US

 

ABSTRACT

 
The case “Venmo: A Mobile Payment Service Targeted at Millennials in the US” talks about the factors that led to United States (US)-based mobile payment service company Venmo, LLC (Venmo) achieving success over a period of nine years. The case starts with a brief history of Venmo. It then describes the innovative products and services launched by the company, which helped it to connect with millennials. It also highlights the stiff competition that Venmo faced from other major mobile payments service players. The case ends with the future plans of the company which include partnering with more merchants in the US and expanding its services in the UK.

 
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Issues

The case is structured to achieve the following teaching objectives:
  • Understand the customer driven marketing strategy of a mobile payment service company.
  • Analyze the business plan of a mobile payment service company aimed at achieving rapid growth.
  • Identify the strategies used by a mobile payment service company to achieve competitive advantage through differentiation.
  • Analyze the role played by technology in enabling a mobile payment service company to offer unique products and services.
  • Examine the challenges faced by a company with a unique business model.
Contents
INTRODUCTION
A NOTE ON VENMO
INNOVATIVE PRODUCTS AND SERVICES AIMED AT MILLENNIALS
ROAD AHEAD
EXHIBITS

Keywords

Mobile Payment, peer-to-peer payments, Millennials, Braintree Payment Solutions, PayPal, API, Emojis, Debit Card, Money Transfer, Zelle, Google Wallet, digital payments, Google Pay, Social Media, Financial Inclusion, Social Feed, Touch ID authentication, peer (P2P) payment transfer system, Facebook, Venmo iPhone App, Paypal core platform, Rainbow Debit Card, Facebook Messenger, FinTech, Startup, Venmo

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