Amazon.com in the Middle East
|
Case Code: BSTR528 Case Length: 13 Pages Period: 2010-2018 Pub Date: 2018 Teaching Note: Available |
Price: Rs.400 Organization: Amazon.com Inc. Industry: Retail Countries: Middle East Themes: International Management, Globalization, International Marketing |
Abstract Case Intro 1 Case Intro 2 Excerpts
Introduction
Amazon.com Inc. (Amazon) announced in March 2017 that it was going to enhance its presence in the Middle East by acquiring the largest online retail platform in the region, Souq.com (Souq), for an undisclosed amount. According to media sources, the value of the deal was touted to be US $650 million. Russ Grandinetti (Grandinetti), Amazon senior vice president, said in a statement, “Souq.com pioneered e-commerce in the Middle East, creating a great shopping experience for their customers …Together; we’ll work hard to provide the best possible service for millions of customers in the Middle East.” Ronaldo Mouchawar (Mouchawar), co-founder and CEO of Souq, called the acquisition “a profound accomplishment for us as we have always strived for the empowerment of our partners, our merchants, our team, local entrepreneurs and every person at SOUQ.”...
Buy this case study (Please select any one of the payment options)
| Price: Rs.400 |
Price: Rs.400 | PayPal (9 USD) |
