Kodak Click for Bankruptcy
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Case Code: BSTR416 Case Length: 31 Pages Period: 2003-2012 Pub Date: 2012 Teaching Note: Not Available |
Price: Rs.500 Organization: Eastman Kodak Company Industry: Consumer Electronics Countries: Unites States Themes: Bankruptcy |
Abstract Case Intro 1 Case Intro 2 Excerpts
Eastman Kodak Company's Journey
The journey of Kodak started long ago in 1880 when George Eastman (Eastman) started manufacturing photographic dry-plates in Rochester, US. Before getting into manufacturing, in 1879, he had invented an emulsion-coating machine which helped in the mass production of dry plates. The commercial production of the dry plates impressed family friend Henry Alvah Strong (Strong). Strong provided funding support and later, in 1881, Eastman and Strong formed a partnership under the name Eastman Dry Plate Company. In 1884, the partnership was transformed into a US$200,000 corporation with 14 shareholders. It was renamed as The Eastman Dry Plate and Film Company.
In 1888, with the launch of the 'Kodak' camera with a 100-picture film for US$25 , Eastman revolutionized photography. To market this product, the company used the slogan ‘You press the button, we do the rest'. Eastman trademarked the 'Kodak' brand name and the word Kodak was incorporated into the company name.
Since its inception, Kodak focused on improving its imaging technology and widened its applications continuously through scientific research. The company introduced the pocket Kodak camera in 1895. In those days, the pocket Kodak camera sold for US$5 but Eastman started working toward a camera that would operate simply and efficiently and sell for US$1. This led to the launch of the 'Brownie camera', (a low-cost cardboard box camera) in 1900. It sold at US$1 and used a roll that cost 15 cents. By that time, Kodak's distribution outlets had been established in France, Germany, Italy, and other European countries. In 1905, the company went in for a public offering on the New York Stock Exchange (NYSE). In 1908, the company moved Far East and opened a manufacturing plant in Australia...
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