Laidian Technology Co., Ltd.: Can the Power Bank Rental Start-up Recharge China's Sharing Economy?
|
Case Code: BSTR579 Case Length: 13 Pages Period: 2014-2018 Pub Date: 2019 Teaching Note: Available |
Price: Rs.400 Organization: Laidian Technology Co., Ltd Industry: Power Bank Rental Countries: China Themes: Collaborative Consumption, Sharing Economy |
Abstract Case Intro 1 Case Intro 2 Excerpts
Introduction
In June 2018, emerging Chinese power-bank rental startup Laidian Technology Co. Ltd. (Laidian), achieved major success when it won a patent infringement lawsuit against its competitor Shenzhen Jiedian Technology Co. (Jiedian). The Beijing Intellectual Property Court ordered Jiedian to stop the selling of products that used the patents held by Laidian and pay a compensation of 2 million yuan to the plaintiff. As a pioneer in the portable power bank rental services in China, Laidian focused on growing and protecting its 78 patents which covered more than 120 items in the domestic as well international markets as of 2018. According to Yuan Binsong (Yuan), Founder and CEO of Laidian, "The victory verdict of the case acknowledges and protects Laidian's intellectual property rights and also enhances our brand value as well as our competitive advantage against other industry players. We will continue to increase our investment in intellectual property rights in the future and further expand our service."..
Buy this case study (Please select any one of the payment options)
| Price: Rs.400 |
Price: Rs.400 | PayPal (9 USD) |
