OYO Rooms in China: Scaling the Great Wall

Case Code: BSTR560
Case Length: 13 Pages
Period: 2011-2018
Pub Date: 2019
Teaching Note: Available

Price: Rs.400
Organization: Oravel Stays Pvt. Ltd (OYO)
Industry: Hospitality
Countries: India
Themes: Market Assessment, Market Entry

Abstract Case Intro 1 Case Intro 2 Excerpts

OYO's Journey

Ritesh, a college dropout, started his business career at the age of seventeen. He conceived the idea of hotel aggregation during his travels, when he checked into a budget hotel and found that the services offered were below par. Carrying the idea forward, Ritesh started Oravel Stays Pvt. Ltd in 2011, which was a platform to enable listing and booking of budget accommodation. In 2012, Ritesh received a seed funding of around INR 3 million from VentureNursery for his startup...

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