Reliance Jio: Disrupting the Indian Telecom Industry
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Case Code: BSTR519 Case Length: 15 Pages Period: 2016-2017 Pub Date: 2017 Teaching Note: Available |
Price: Rs.500 Organization: Reliance Industries Limited Industry: Telecommunications Countries: India Themes: Business Strategy |
Abstract Case Intro 1 Case Intro 2 Excerpts
Introduction
Reliance Jio Infocomm Limited (Jio), the telecommunication arm of Reliance Industries Limited (RIL), crossed 100 million in subscribers in less than six months of its launch in September 2016. Reportedly, Jio was the only telecom operator in India with fully data-centric services, entirely based on voice over long-term evolution (VoLTE) technology, which allowed voice to be transferred over an internet protocol (IP) network at much faster speeds than on traditional networks using 2G and 3G technologies. According to Reliance Jio Chairman Mukesh Ambani (Ambani), for 170 days, Jio had added an average of nearly 7 customers on its network every single second of every single day – an unprecedented level of acceptance for any technology company anywhere in the world. The Jio network had generated a world record by crossing 16 million in total subscribers during the first month of its operations. The network crossed the 50-million subscriber mark in just 83 days of its launch, adding an average of 600,000 subscribers a day....
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