Sony Corporation - Restructuring Continues, Problems Remain

Case Code: BSTR361
Case Length: 22 Pages
Period: 1995-2009
Pub Date: 2010
Teaching Note: Not Available

Price: Rs.400
Organization: Sony Corporation
Industry: Consumer Electronics
Countries: Japan
Themes: Organizational Restructuring

Abstract Case Intro 1 Case Intro 2 Excerpts

Background Note

Sony was founded in 1946 as Tokyo Tsuchin Kyogo by Masaru Ibuka and Akio Morita (Morita) in war-ravaged Japan. Initially, the company had 20 employees and a capital of ¥ 190,000. Right from its inception, Sony focused on product innovation and on offering high quality products...

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