Award Winning Case - First prize in the John Molson Case Writing Competition 2008, organized by the John Molson School of Business, Concordia University, Montreal, Canada

Starbucks: Back to Basics?

Case Code: BSTR307
Case Length: 18 Pages
Period: 2007-2008
Pub Date: 2009
Teaching Note: Available

Price: Rs.500
Organization: Starbucks
Industry: Food and Beverage
Countries: USA, Global
Themes: Growth Strategy, Globalization

Abstract Case Intro 1 Case Intro 2 Excerpts

Background

Starbucks was the brainchild of English teacher Jerry Baldwin (Baldwin), history teacher Zev Siegl, and writer Gordon Bowker (Bowker). They opened the first Starbucks store in 1971 in Pike Place Market, Seattle and called it Starbucks Coffee, Tea and Spice. The first store sold fresh-roasted, gourmet coffee beans and brewing and roasting accessories. Company legend had it that "Starbucks"was named after the coffee-loving first mate in Moby Dick......

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