Xiaomi: Reinventing the Smartphone Business Model in China
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Case Code: BSTR461 Case Length: 20 Pages Period: 2011 - 2013 Pub Date: 2014 Teaching Note: Not Available |
Price: Rs.500 Organization: Xiaomi Inc. Industry: Smartphones Countries: Global Themes: Innovation,Globalization |
Abstract Case Intro 1 Case Intro 2 Excerpts
About Lei Jun and Xiaomi
Lei Jun (Jun) was born in Xintao, China, in 1969. In 1987, he graduated from the Mianyang Middle School and soon after joined Wuhan University from where he completed his Bachelor of Science in Engineering. In 1987, when he was still in college, he discovered a Chinese translation of 'Fire in the Valley: The Making of the Personal Computer', the influential history of the US tech industry and the early careers of Microsoft founder Bill Gates (Gates) and Apple co-founder Steve Jobs (Jobs). Deeply inspired by Gates and Jobs, Jun decided to emulate them. According to him, "I was greatly influenced by that book, and I wanted to establish a company that was first class. So I made a plan to get through college fast.".
In 1992, Jun joined Chinese software company, Kingsoft. In 1998, he was promoted to the rank of the CEO of Kingsoft, thanks to his engineering talent and sharp marketing skills. From 1998 through 2007, he served as the CEO of Kingsoft. During this period, the organization expanded from office application software to Internet security and online games....
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