Reorganizing AT&T: From Vertically Integrated to Customer-Centric Organization (A)

            
 
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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.



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Case Details:

Price:

Case Code : BSTR077 Electronic Format: Rs. 400;
Courier (within India):Rs. 25 Extra
Business Strategy | Case Study in Management, Operations, Strategies, Business Strategy, Case Studies

Themes

Corporate Restructuring
Case Length : 15 Pages
Period : 1876 - 2003
Organization : AT&T, Department of Justice (US)
Pub Date : 2003
Teaching Note : Not Available
Countries : USA
Industry : Telecom

Abstract:

The case discusses the breakup of the Bell System in 1984 and its implications for AT&T and the telecommunications industry in the US till the mid-1990s. It examines the organizational structure of the erstwhile Bell System and how it facilitated decentralization of AT&T's operations. The case then explores the events that led to the breakup and the changes in the organizational structure of AT&T after the break-up. The case describes in detail the implications of these organizational changes on the company. Finally, the case discusses AT&T's acquisition of NCR Corporation, a leading computer manufacturer, and looks at the reasons for the company's unsuccessful merger with NCR.


Issues:

Reasons that led to the break-up of AT&T and its strategic implications on the company and on the telecom industry

Changes in the organizational structure of AT&T (pre-breakup and post-breakup), and analyze its implications

Contents:

  Page No.
Introduction 1
Background Note 2
Break-Up of Bell System 4
AT&T - After The Break-Up 5
The Acquisition of NCR 6
AT&T Till The Mid-1990s 8
Exhibits 10

Keywords:

Bell System, 1984, AT&T, telecommunications industry, US, mid-1990, organizational structure, Bell System, decentralization, AT&T, operations, breakup, implications, case discusses, NCR Corporation, computer manufacturer, merger

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