Reorganizing AT&T: From Vertically Integrated to Customer-Centric Organization (A)
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Case Details: |
Price: |
| Case Code |
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BSTR077 |
Electronic Format: Rs.
400;
Courier (within India):Rs. 25 Extra
ThemesCorporate Restructuring |
| Case Length |
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15 Pages |
| Period |
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1876 - 2003 |
| Organization |
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AT&T, Department of Justice (US) |
| Pub Date |
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2003 |
| Teaching Note |
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Not Available |
| Countries
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USA |
| Industry |
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Telecom |
Abstract:
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The case discusses the breakup of the Bell System in 1984 and its implications for AT&T and the telecommunications industry in the US till the mid-1990s. It examines the organizational structure of the erstwhile Bell System and how it facilitated decentralization of AT&T's operations. The case then explores the events that led to the breakup and the changes in the organizational structure of AT&T after the break-up. The case describes in detail the implications of these organizational changes on the company. Finally, the case discusses AT&T's acquisition of NCR Corporation, a leading computer manufacturer, and looks at the reasons for the company's unsuccessful merger with NCR.
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Issues:
» Reasons that led to the break-up of AT&T and its strategic implications on the company and on the telecom industry
» Changes in the organizational structure of AT&T (pre-breakup and post-breakup), and analyze its implications
Contents:
Keywords:
Bell System, 1984, AT&T, telecommunications industry, US, mid-1990, organizational structure, Bell System, decentralization, AT&T, operations, breakup, implications, case discusses, NCR Corporation, computer manufacturer, merger
Reorganizing AT&T: From Vertically Integrated to Customer-Centric Organization (A)
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