Reorganizing AT&T: From Vertically Integrated to Customer-Centric Organization (B)

            
 
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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.



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Case Details:

Price:

Case Code : BSTR078 Electronic Format: Rs. 400;
Courier (within India):Rs. 25 Extra
Business Strategy | Case Study in Management, Operations, Strategies, Business Strategy, Case Studies

Themes

Corporate Restructuring
Case Length : 15 Pages
Period : 1876 - 2003
Organization : AT&T, Department of Justice (US)
Pub Date : 2003
Teaching Note : Not Available
Countries : USA
Industry : Telecom

Abstract:

The case discusses the voluntary breakup of AT&T in 1995 (the largest in corporate history) and its implications on the company and the telecommunication industry in the US. It examines the organizational structure of AT&T after the break-up. The case then explores the events that led to another restructuring of the company in 2000 in which the company was split into four entities - AT&T Wireless, AT&T Broadband, AT&T Consumer and AT&T Business. The organizational structure of AT&T in 2001 is discussed in detail. The case then describes the problems faced by AT&T after the break-ups. Finally, the case discusses the issues before the new CEO - David Dormann and his restructuring plan in 2003 to make AT&T a more customer-centric company.


Issues:

Reasons that led to the break-up of AT&T and its strategic implications on the company and on the telecom industry

Changes in the organizational structure of AT&T (pre-breakup and post-breakup), and analyze its implications

Contents:

  Page No.
Introduction 1
The Break-Up 2
AT&T - After The Break-Up 3
AT&T's Restructuring Plan 5
Dorman's Dilemma 6
Reorganization in 2003 7
Exhibits 10

Keywords:

Voluntary breakup, AT&T, 1995, telecommunication industry, US, organizational structure, AT&T, break-up, restructuring, 2000, four entities, AT&T, Wireless, AT&T Broadband, AT&T Consumer, AT&T Business, 2001, CEO, David Dormann, 2003, AT&T, customer-centric company

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