Reorganizing AT&T: From Vertically Integrated to Customer-Centric Organization (B)
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Case Details: |
Price: |
| Case Code |
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BSTR078 |
Electronic Format: Rs.
400;
Courier (within India):Rs. 25 Extra
ThemesCorporate Restructuring |
| Case Length |
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15 Pages |
| Period |
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1876 - 2003 |
| Organization |
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AT&T, Department of Justice (US) |
| Pub Date |
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2003 |
| Teaching Note |
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Not Available |
| Countries
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USA |
| Industry |
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Telecom |
Abstract:
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The case discusses the voluntary breakup of AT&T in 1995 (the largest in corporate history) and its implications on the company and the telecommunication industry in the US. It examines the organizational structure of AT&T after the break-up. The case then explores the events that led to another restructuring of the company in 2000 in which the company was split into four entities - AT&T Wireless, AT&T Broadband, AT&T Consumer and AT&T Business. The organizational structure of AT&T in 2001 is discussed in detail. The case then describes the problems faced by AT&T after the break-ups. Finally, the case discusses the issues before the new CEO - David Dormann and his restructuring plan in 2003 to make AT&T a more customer-centric company.
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Issues:
» Reasons that led to the break-up of AT&T and its strategic implications on the company and on the telecom industry
» Changes in the organizational structure of AT&T (pre-breakup and post-breakup), and analyze its implications
Contents:
Keywords:
Voluntary breakup, AT&T, 1995, telecommunication industry, US, organizational structure, AT&T, break-up, restructuring, 2000, four entities, AT&T, Wireless, AT&T Broadband, AT&T Consumer, AT&T Business, 2001, CEO, David Dormann, 2003, AT&T, customer-centric company
Reorganizing AT&T: From Vertically Integrated to Customer-Centric Organization (B)
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