Organizational Restructuring at AXA: Adopting (and Dropping) a New Business Model

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Case Details:			Price:
Case Code	:	BSTR079	Electronic Format: Rs. 500; Courier (within India):Rs. 25 Extra Themes Corporate Restructuring
Case Length	:	18 Pages
Period	:	1996-2006
Organization	:	AXA Organizational Restructuring
Pub Date	:	2003
Teaching Note	:	Not Available
Countries	:	France
Industry	:	---

Abstract:

The case discusses the organizational restructuring moves undertaken by one of the world's largest life/health insurance companies, Axa, in the late-1990s. It details the reasons behind the France-based insurer's decision to adopt a new customer-oriented business model in response to the changing industry dynamics and customer preferences. Thereafter, the case discusses the restructuring exercise that involved the creation of an entirely new framework to manage the business. The rationale behind joining together Axa group's reinsurance company (Axa Re) and two other companies (Axa Global Risks and Axa Cessions) to form the new outfit, Axa Corporate Solutions, is dealt with in detail.

The case moves on to examine the problems faced by the new company in the wake of the September 2001 terrorist attacks on the US and various other issues. Finally, the next phase of restructuring is elaborated upon, wherein Axa Corporate Solutions was dismantled and Axa Re brought back.

Keywords:

AXA, Organizational Restructuring, France-based insurer, Axa Corporate Solutions, Axa Re, Axa Global Risks, Axa Cessions, New Business Model, global insurance industry, Strategic Moves, Business Philosophy, Axa Courtage, Axa Conseil, Axa Assurance

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