Rupert Murdoch: The Media Mogul

            
 
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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.



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Case Details:

Price:

Case Code : BSTR102 Electronic Format: Rs. 300;
Courier (within India):Rs. 25 Extra
Business Strategy | Case Study in Management, Operations, Strategies, Business Strategy, Case Studies

Themes

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Case Length : 13 Pages
Period : 1980 - 2004
Organization : News Corporation Limited
Pub Date : 2004
Teaching Note : Available
Countries : USA
Industry : Media & Advertising

Abstract:

The case examines the entrepreneurial and leadership styles of Rupert Murdoch, the CEO and Chairman of News Corporation Limited, a global media and entertainment company which diversified into films, television, newspapers, magazines etc.

The case explains Murdoch's business acumen, diversification into different businesses and people management skills in detail.

Issues:

The entrepreneurial skills which can lead to success of a business (es)

The different leadership styles and their role in the success of a business (es)

The importance of people management skills in the success of a business (es)

Contents:

  Page No.
Murdoch Wants More! 1
Murdoch - The Formative Years 2
Murdoch's Business Acumen 3
People Management 4
The Two Sides of Murdoch 5
Exhibits 7

Keywords:

entrepreneurial, leadership, Rupert Murdoch, CEO, Chairman, News Corporation Limited, global media, entertainment, films, television, newspapers, magazines, acumen, diversification, people management, skills

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