Li & Fung: The Global Value Chain Configurator

            
 
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Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.



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Case Details:

Price:

Case Code : BSTR149 Electronic Format: Rs. 500;
Courier (within India):Rs. 25 Extra
Business Strategy | Case Study in Management, Operations, Strategies, Business Strategy, Case Studies

Themes

Globalization
Case Length : 30 Pages
Period : 1996-2004
Organization : Li & Fung
Pub Date : 2005
Teaching Note : Available
Countries : Hong Kong, US, Europe
Industry : Trading, FMCG

Abstract:

The case examines the evolution of Hong Kong based Li & Fung Limited from a traditional trading company into a global consumer goods export trading giant and a manager of customers' supply chains. It discusses in detail the company's efforts to constantly evolve its business model in response to the changes in the external environment and the customer needs and preferences. The case examines Li & Fung's major strategies viz. positioning itself as supply chain manager, integration of operational strategy with its organizational strategies, customer-centric organizational structure, technology and Internet initiatives, and globalization efforts, which contributed to the company's emergence as one of the world's leading consumer goods trading companies.


Finally, the case explores the challenges facing Li & Fung in 2004 and discusses its future prospects in the light of these challenges. The key focus of the case is on enabling the students to gain a comprehensive understanding of globalization - rationale, levels of globalization, managing global operations, globalization strategies and challenges.

Issues:

Understand how a regional trading company used its core advantage (its vast sourcing knowledge and network) to become a global value chain manager, providing global economies of scale and scope to its customers

Study the importance of efficient value chain management for a global company

Critically analyze the strategies adopted by Niall SK Booker to make HSBC India an aggressive, performance-oriented organization

Examine the role of IT and the Internet as major drivers of globalization

Study the importance of acquisitions and alliances in a company's globalization strategies

Understand how innovation, differentiation and customization can be used as strategic and competitive advantages by a company, to maintain its leadership in the domestic market, and emerge as a global player

Appreciate how visionary leadership and management capability can work as a core advantage for a company to attain success in global markets

Study the changes taking place in the retailing and trading industry with respect to customer requirements and examine the need for a customer-centric business model for an export trading company

Gain insights into the dynamics of Hong Kong's export trade industry

Contents:

  Page No.
Strengthening its Fort 1
Background Note 2
Managing the Global Supply Chain 5
Dispersed Manufacturing 6
Global Supplier Network 7
The SCM Strategy 7
Customer-Centric Organizational Structure 8
Leveraging it and the Internet 10
Global Expansion 12
The Challenges 14
Exhibits 18

Keywords:

Case, Li & Fung, Globalization, Value Chain Configuration, SCM Strategy, Global Supply Chain, Internet-enabled Supply Chain, Knowledge Sharing, Customer-Centric Organizational Structure, Global Expansion, Hong Kong's Export Trade Industry and External Environment

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