Aldi Inc. - Optimizing Profits in Economic Recession

Case Code: BSTR348
Case Length: 11 Pages
Period: 2007-2009
Pub Date: 2009
Teaching Note: Not Available

Price: Rs.300
Organization: Aldi Inc.
Industry: Retail
Countries: US, Germany
Themes: Growth Strategy

Abstract Case Intro 1 Case Intro 2 Excerpts

Background Note

The Aldi Group was set up by Karl and Theo Albrecht (Karl and Theo), sons of a miner who lived in Schonebeck, in Germany. When the Albrecht siblings were children, their father contracted a lung disease and had to quit the mining job. He started working in a bakery while their mother opened a small grocery store...

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