Tata Motors in Trouble

Case Code: BSTR314
Case Length: 18 Pages
Period: 2007-2009
Pub Date: 2009
Teaching Note: Available

Price: Rs.300
Organization: Tata Motors
Industry: Automobiles
Countries: India/UK/US
Themes: Competition, Collaboration, Entry Strategy, Expansion Strategy

Abstract Case Intro 1 Case Intro 2 Excerpts

The Acquisition of JLR

Ford, a leading automaker and one of the largest multinational corporations in the global automobile industry, acquired Jaguar from British Leyland Limited in 1989 for US$ 2.5 billion. Ford bought Land Rover in 2000 for US$ 2.7 billion from BMW. Over the years, the operations of both Jaguar and Land Rover were fully integrated...

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