Alacrity Housing - Ethics First
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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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||1990 - 2001
Foundations Pvt. Ltd.
The case examines Alacrity Housing's history and how it grew to become the first
listed corporation in the Indian construction industry. The company started
operations as a consultancy and later entered the housing construction industry.
Alacrity behaved in a strictly ethical manner and valued ethical practices over
As the Indian construction industry was highly corrupted with bribery for
licenses/permissions, cost and time overruns, black money transactions etc.,
Alacrity had gained reputation as the most ethical builder in a short time.
However, in the early stages, the corporation faced many problems because of its
strict adherence to the ethical principles and policies and often the projects
In some cases, Alacrity's customers had
helped the corporation to overcome the problems. It aimed at
proving that ethics and economics are not mutually exclusive.
» Decide whether ethics and economics are mutually exclusive or mutually
Alacrity Housing, history, grew, listed corporation, Indian
construction industry, operations, consultancy, housing construction industry,
ethical, ethical practices, profits, Indian construction industry, corrupted
,bribery, licenses/permissions, cost and time overruns, black money
transactions, early stages, corporation faced, policies, ethics, economics,
Unethical Practices in the Indian Housing Industry - Next Page>>