Lev Leviev vs De Beers
» Economics Case Studies
Leviev has begun dealing directly with diamond-producing governments, thus undermining De Beers' all-important relationship with sightholders. Leviev is the diamond industry's first dealer to operate across the value chain - from mining and cutting to polishing and retailing. The case discusses the circumstances leading to Lev Leviev's rise and the consequent decline in De Beers' monopolistic power. The case also explains how De Beers is repositioning itself to regain its lost glory.
Lev Leviev, De Beers, Diamond industry, Sightholder, South African company, Russia, Angola, Cecil Rhodes, Branding diamonds, Forevermark, Tashkent, Namibia, Vivid Collection, South African mining giant, LVMH (Moet Hennessy-Louis Vuitton)
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