The Bangalore Brand
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
The last section of the case explains the recent initiatives taken up by the government of Karnataka to revitalize the Bangalore brand.
» The factors that contribute to the competitive advantage of a place
Bangalore, 'Silicon Valley', 'Garden city', Business Process Outsourcing, Software Technology Parks of India, National Association of Software & Service Companies (NASSCOM), Cyber Park, Wi-Fi enabled hotspots, Bangalore Mahanagara Palike, IT Enabled Services (ITES), Infosys, Software Technology Park, Hyderabad, Karnataka, Wipro and Satyam
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