Abstract Maruti Udyog Limited, India''s largest car manufacturer is a joint venture between Suzuki Motors of Japan and the Indian government. The financial statements of the company are prepared in accordance with the Indian generally accepted accounting policies. The case discusses Maruti Udyog''s accounting policies with special reference to revenue recognition, depreciation, inventory, investments, foreign currency transactions and deferred taxation. |
INTRODUCTION
In 2003, Maruti Udyog Ltd. (Maruti), a joint venture between Suzuki Motors of Japan and the Indian government, dominated India's automobile market with a 54% market share. Maruti had the widest product range among Indian car manufacturers, with ten basic models and more than 50 variants. Three out of the five top selling car models in India (Maruti 800, Zen and Omni) belonged to Maruti. The company dominated the Indian small car market with a 100% share in 'A' segment and 36% in 'B' segment. Maruti produced 359,960 vehicles, operating at a capacity utilization of 103%, against the industry average of 57.8%. In 2002-03, Maruti reported a net profit of Rs 146.4 crores, a 40% increase from Rs 104.5 crores in 2001-02 compared to a net loss of Rs 269 crores in 2000-01. In 2003, Maruti was ranked 12th amongst the "Most Respected Companies" in India by Business World. In 2000, 2001, 2002, and 2003, J.D.Power Asia Pacific, had ranked Maruti No.1 in the India Customer Satisfaction Index study.
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Background Note
In the early -1980s, the Indian government decided to produce a small car, which would be affordable to the Indian middle class. It procured technology from Japan, which had developed world-class capabilities in small cars by that time. It was not Toyota or Nissan or Honda, the three largest players in Japan, with whom the government tied up, but Suzuki, a much smaller company, with strong capabilities in making small cars.
Maruti was incorporated in 1981 by taking over the assets of the erstwhile Maruti
Ltd, (set up in 1971 and wound up in 1978).
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The assets of Maruti Ltd. were acquired by the government under
the Maruti Ltd. (Acquisition and Transfer of Undertakings) Act, 1980. In 1982,
the government signed a joint venture agreement with Suzuki, which was offered
a 26% equity stake in Maruti.
In December 1983, Maruti launched its first car, Maruti 800, targeted at the
masses, as the 'people's car' with a price tag of Rs.40,000 (ex-show room
price). Maruti rapidly consolidated its competitive position by launching
various other models. In 1984, Maruti introduced a utility vehicle, Omni that
could seat up to eight people.
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