Innovation at Whirlpool - Creating a New Competency
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The case discusses the various steps initiated by the top management at Whirlpool to bring about a change in the company's corporate culture and embed innovation as a core competency. Analysts felt that these efforts had borne fruit, judging by the consistent growth in Whirlpool's revenues since 2002.
» Understand the issues and challenges faced by a company in bringing about a change in organization culture
Whirlpool Corporation, Organizational Culture, Organization Development, Consumer-driven Innovation Model, Competitive Strategy, Leadership, Gary Hamel, Core Competency, Competitive Advantage, Strategos Consultants, Knowledge Management System, Consumer Appliance Industry, Change Management, Research and Engineering, e-learning
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