e-Learning Initiatives at Motorola

Abstract

The case gives an account of how e-learning was integrated in to the corporate learning strategy of the US based Motorola, one of the leading providers of telecom products & services in the world. It describes the Self-Directed Learning (SDL) approach adopted by Motorola and explains the rationale behind pursuing this approach. Motorola’s use of technology in learning is discussed in detail which subsequently evolved in to a full-fledged e-learning initiative. The case describes the e-learning initiative and the challenges faced by Motorola in getting employees to take courses through e-learning. The steps taken by Motorola to motivate employees for e-learning are also discussed. The case finally explains m-learning and the benefits Motorola expects to reap from m-learning.

“We need to embed e-learning in the DNA of every employee. It helps make everyone comfortable with embracing new technology, which is a corporate-wide goal. This can become a very powerful model – the idea of learning at work.”

- Jill Brosig, Director of Learning and Development, Motorola.
 

INTRODUCTION

At the US-based Motorola Inc. (Motorola), one of the largest providers of wireless, broadband and automotive communications, semiconductors, and advanced electronics products and services in the world, learning has always been an imperative.

Then, the course would be taught to employees by internal or external trainers. Thus, training helped Motorola achieve better results. However, it was difficult for MU to train employees in different locations across the world. The cost of imparting traditional classroom learning was also high.

To overcome these problems, Motorola introduced Self Directed Learning (SDL) into its training strategy. In the SDL mode, employees were required to set their own learning goals and the pace of learning. SDL helped the company deliver the relevant training to its employees, and keep them abreast with the latest technologies. Individual learning needs could also be catered to using SDL.

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        Case Code   ITSY052
   Case Length    13 Pages
              Period    1998-2005
 Organization     MOTOROLA
        Pub Date     2005
Teaching Note     Available
     Countries    US
      Industry    Telecom

Issues

The case is designed to help students to:

• Understand the advantages of the Self-Directed Learning approach at Motorola.

• Analyze the impact of technology on the training and development efforts of a company.

• Develop a conceptual understanding of e-learning and the advantages of learning through this approach.
Examine the drawbacks of e-learning.

Motorola, Motorola University, E-Learning Value Chain, Self-Directed Learning, Motorola Training and Education Center, Motorola Learning Policy, I-Cubed Sessions, College of Learning Technologies, Corporate Training and Management Development.

Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.