Insuring Hitherto Uncovered Losses - Cyberinsurance |
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Please note: This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Abstract:
The case discusses the importance of market research before launching a product into the market and also examines the need to accurately identify the purpose of carrying out a market research. Issues:
» Understand the risk faced by companies dependent on computerized operations
and their need for insurance coverage to protect themselves from losses arising
due to failure of their internal systems Keywords:Insurance coverage, general liability products, hi-tech companies, Cyberinsurance, insurance packages, cyber losses, market research, launching a product, market Insuring Hitherto Uncovered Losses - Cyberinsurance - Next Page>>
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