Market Research in Insurance

  
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Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Case Details:

Price:
Case Code : INS015 For delivery in electronic format: Rs. 100;
For delivery through courier (within India): Rs. 100 + Rs. 25 for Shipping & Handling Charges

Themes

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Case Length : 03 Pages
Period : 2003
Pub Date : 2003
Teaching Note : Available
Organization : Varied
Industry : Insurance
Countries : India

Abstract:

The case examines the importance of carrying out market research before expanding the operations of an insurance firm. It also discusses the benefits and uses of a marketing information system for an insurance organization. The case also examines the functions of marketing research firms and explores the way in which such firms can help insurance companies tap potential market.

Issues:

» Understand the value of a marketing information system

» Understand the advantages that an insurance company can gain by engaging a market research firm

Keywords:

Carrying, market research, expanding, operations, insurance firm, benefits, uses, marketing information system , marketing research, potential market

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